So it seems that blogging is already a disappearing art. Well, that's according to some social media and technology experts who've been attending the Thinking Digital conference in Newcastle, England, says PDA. Short attention spans and a wave of newer technology are blamed for the slowdown in blogging. Also, the inane or trivial comments left could be reducing the gravitas of the medium.
What now, then, for PR practitioners who've just persuaded a client to enter the blogoshere? Or for those whose next major pitch involves blogging as a key part of the activity?
It's not a catch-all, magic bullet formula. Nothing is. I've referred to this already on some of my posts. It is just one of the tools social media offers. Trevor Cook says we have less need to pitch ideas to journalists - we can do the publishing OURSELVES. He's right. Gateways have replaced gatekeepers.
Trevor Cook adds that blogs and the conversations that arise from them allow people to get deeper into their thinking. Messages are too "dumbed-down". That's the problem with Twitter for me, at 140 characters max. Not much room for depth.
Clay Shirky says we're all publishers, he's right, too.
But who wants to read what we write?
It's a matter of having confidence in ourselves, our product, or what we want to say and being sure we're qualified to say it. Comments left on my Quest for Quality post are unambiguous - visitors want quality over quantity.
